JCB Flagship Store

Battersea, London

Client:
JCB Flagship Store
Location:
Battersea, London

Feasibility study has been commissioned to Paul Murphy Architects for a JCB flagship store in Battersea. The brief included designing a ‘model’ retail for international franchise programme, which brings the JCB brand to life through a great retail experience: from toys, hobby models and kids clothing, to gifting, tools and adult clothing, moving then to theatre for family, interactive games, ride-on track.

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